Merging Realities and a Changing Market
The future of sports is poised for a fascinating transformation, driven by a confluence of technological advancements and market shifts. Here’s a glimpse into what’s on the horizon:
The Rise of VR Sports Viewing/AI Participation
Imagine a world where videogames and live sports broadcasts seamlessly merge in virtual reality (VR). By 2035, an estimated 30% of the audience could be experiencing sports in this immersive way. This interactivity will allow viewers to engage with the action in exciting new ways, from accessing real‑time statistics to choosing different player or camera angles.
Athletes as Superstars
The future sports landscape will see athletes transcend the playing field. With the rise of social media, every athlete has the potential to become a major influencer. Their careers could extend beyond sports, with opportunities in politics, acting, TV hosting, and other realms. Sports leaders, fueled by a wave of optimism and idealism, will be at the forefront of these trends.
Market Dynamics in Flux
The traditional way of watching sports is undergoing a major shakeup. Technological advancements are transforming television and video consumption, while the landscape of content rights negotiation is evolving. Tech giants are entering the sports rights market, creating competition for established players. This, coupled with the growing number of viewing options, is leaving advertisers and sponsors with a complex landscape for marketing their brands. This is mainly fueled by the dollars from major streaming services.
Consumers, meanwhile, are feeling the frustration of fragmented content. Finding the programming they want is becoming increasingly difficult. While new entrants offer more choices, they also contribute to a cluttered video marketplace. Many sports organizations are rushing to embrace streaming delivery models without a clear understanding of what truly drives long‑term success in this new environment.
Building the Future of Sports Fan Engagement
Our focus is on giving straightforward, independent strategic guidance to our clients to differentiate them in the constantly changing worlds of sports, TV, and technology.
We leverage existing relationships with key players across the sports industry, including networks, sports marketing agencies, streaming companies, advertisers, and ad agencies. Our core mission is to develop flexible, multi‑platform strategies that ensure high‑quality sports content reaches fans now and in the future.
We’re also committed to staying ahead of the curve. We explore new technologies, such as on‑demand statistics for younger viewers, and actively promote emerging sports to keep fans engaged.