Where Talent Meets Strategy, Technology, and Opportunity
At The NewStar Group, we specialize in unlocking the power of streaming technology for sports organizations, artists, and rising talent. With proven track records as CEOs, EVPs, media leaders, and industry strategists, we bring deep expertise and leadership to businesses as fractional executives. We’ve navigated linear, digital, social, and streaming landscapes—staying ahead of the curve and transforming how the world interacts with talent and media. Now, we bring this knowledge to your business—offering strategic insight, industry knowledge, and leadership for a fraction of the time and cost of a full-time hire.
Sports, Talent, and Entertainment
We help sports organizations launch and manage profitable streaming networks, elevating your brand’s presence and maximizing its value. Simultaneously, we work with rising artists, athletes, and creators, providing them with the guidance and tools to elevate their careers into influential and impactful brands.
The NewStar Group Process:
Our proven approach ensures success across both the sports and entertainment industries, whether you’re launching a streaming network, maximizing value or guiding rising talent to the next level.
- Market Research & Planning
We begin with a deep analysis of your unique landscape—whether in sports or entertainment. We survey audiences, analyze platforms, and build financial projections that will guide your next steps. - Platform Development & Content Strategy
Partnering with the best streaming technology providers, we design custom platforms that align with your goals. We craft content strategies that go beyond the game or stage—integrating both on-field and off-field narratives that showcase the full story of athletes, artists, and creators. Our work extends beyond just professional talent, incorporating the 30+ million youth sports participants in the U.S., as well as emerging artists and talent.
- Continuous Improvement & Growth
We develop strategies that empower organizations and talent to thrive in an ever-evolving media landscape. Our ongoing work ensures your success is adaptable to the changing technologies and markets—whether through the latest in digital media or the growing influencer economy.
Benefits of a Streaming Network:
- Increased Visibility:
- Stream events to a national audience, engaging families, fans, and communities fostering member engagement and pride.
- Enhanced Sponsorship Opportunities: Offer advertisers and sponsors the chance to connect with dedicated, niche audiences—across sports, entertainment, and emerging creators.
- Recurring Revenue Streams: Generate income through advertising, sponsorships, and content monetization.
- Data-Driven Growth: Utilize data insights to optimize both content and marketing strategies, driving greater audience engagement and retention.
Elevating Talent Across Sports, Entertainment & Beyond
At The NewStar Group, we understand that both athletes and artists are at the forefront of modern media. We provide comprehensive management, strategic guidance, and innovative marketing solutions to help our clients build their legacies. Whether you’re an artist or an athlete, we position you as an influential brand ambassador, cultivating authentic partnerships aligned with your values and career goals.
Transforming the Future of Talent
We believe in the transformative power of talent. Through our deep understanding of the evolving media landscape, we turn rising stars into powerful assets for brands, sports organizations, and entertainment companies. Our tailored campaigns and data-driven approach ensure maximum ROI, creating lasting relationships and fostering brand loyalty.
